Contributor: Paul Gush, Analyst.
As a result of COVID and the cost-of-living crisis, the number of remote workers has been steadily increasing, and it is not due to decline any time soon. Many businesses are embracing the change, digitally transforming their business practices and the tools they use – and the businesses that do not adapt run the risk of being left behind. According to a recent McKinsey survey, a remarkable 58 percent of employed respondents—about ninety-two million people—have the option to work from home for all or part of the week.
As reported by Forrester, the global CRM market is projected to grow from $63.91 billion in 2022 to $145.79 billion by 2029, at a CAGR (Compound Annual Growth Rate) of 12.5%.
When Customer Relationship Management (CRM) software first arrived on the scene, businesses would capture data, but not know what to do with it. Today, CRM systems are pivotal in the business landscape. Integrated with AI (Artificial Intelligence), CRM systems have the power to provide insights to cultivate strong customer connections, boost sales, and drive overall growth. But two of the most difficult challenges businesses are facing is user adoption or moving from a legacy system. This is because both processes involve comprehensive changes in the sales process, leading to more time taken up to get staff up to speed with the new system. Fortunately, most CRMs offer the ability to customise the sales process, and newer CRMs can automate any of the menial tasks that would eat up time on a legacy system.
With this in mind, you need to be investing in a robust, comprehensive solution. My role at Enigen has a focus on Oracle Cloud CRM, specifically Oracle CX Sales and Next Gen Sales. These are powerful additions to Oracle’s Customer Experience (CX) Portfolio, specifically designed to enhance sales effectiveness and drive revenue growth.
I see three key reasons as to why Oracle CX Sales is a compelling choice for businesses seeking an advanced and effective sales management solution:
- Single Platform: I have seen first-hand the comprehensive suite of capabilities that Oracle CX Sales has to offer. It covers the entire sales process, from lead management to opportunity tracking, sales forecasting, and performance analytics. It truly achieves end-to-end functionality in a single platform.
- Scalability and Flexibility: As a cloud-based solution, Oracle CX Sales offers scalability and flexibility that surpasses traditional on-premises systems. Businesses can easily scale their CRM infrastructure as their needs grow, ensuring they have the resources to support expanding sales operations. Moreover, the cloud-based nature of Oracle CX Sales provides real-time access to data and applications from anywhere in the business, empowering remote teams and facilitating collaboration.
- AI-Driven Intelligence: Oracle CX Sales incorporates artificial intelligence (AI) and machine learning (ML) technologies to provide predictive insights and intelligent recommendations. By leveraging AI algorithms, the solution enables sales teams to identify high-potential leads, prioritise opportunities, and personalise sales approaches based on customer preferences and behaviours. This is a powerful tool with which to arm sales professionals.
In the current digitally-driven business landscape where remote working has become the new normal, it is essential for businesses to leverage the capabilities of a cloud-based CRM system which delivers collaborative and intuitive functionality.
If you are eager to explore the potential benefits for your own business, please get in contact with us and we can put you in touch with our professionals.