CX Applications
SCM Applications
ERP Applications
Technology/OCI
HCM Applications
Sales
CPQ
E-Commerce
Incentive Compensation
Subscription Management
Field Service
B2C Service
Fusion service
Marketing

Sales

Oracle CX Sales is a comprehensive Cloud-based CRM offering the full range of classic CRM capabilities — enhanced with AI-driven insights, performance management, intelligent planning, and powerful data management. – Built on Oracle’s Fusion platform, CX Sales integrates seamlessly with other Oracle tools and connects easily with third-party systems. When combined with Oracle B2B Service, it delivers a unified platform that empowers your teams to manage sales and service together, supporting your customers from first engagement through to long-term success.

Sales

CPQ

Oracle CPQ (Configure, Price, Quote) enhances the customer experience in three key ways: intelligent configuration for complex products and orders — guided by AI; globally managed pricing catalogues and discount structures; and a streamlined quoting engine that reduces turnaround times from days or weeks to just hours or minutes.

By optimising every step of the selling process with AI-driven automation, Oracle CPQ empowers you to deliver what customers expect — faster quoting, simplified transactions, and highly configurable self-service experiences that elevate satisfaction and drive revenue growth.

CPQ

E-Commerce

Oracle Commerce is a cloud-native eCommerce platform designed for advanced B2B experiences, combining robust functionality with intelligent automation. With extensive out-of-the-box features and multisite capability, it provides everything you need in a modern, data-driven eCommerce SaaS solution.

Built on the Oracle Fusion platform, Oracle Commerce integrates seamlessly with Oracle’s Supply Chain Management applications. AI-enhanced data visibility ensures critical insights across Order Management, Inventory Management, and Product Hub/PIM — empowering organisations to deliver more connected, responsive, and scalable commerce experiences.

E-Commerce

Incentive Compensation

Oracle Incentive Compensation uses intelligent automation to optimise and streamline sales commission processes — reducing errors, increasing transparency, and elevating seller performance. It replaces manual spreadsheets with real-time visibility, precise payouts, and configurable plan management enhanced by AI insights.

Available as a standalone solution or integrated with any CRM or ERP, it connects data across systems to model “what-if” scenarios, forecast outcomes, and align rewards with strategic goals. By modernising compensation management through data intelligence and automation, organisations can boost engagement, improve forecasting accuracy, and drive sales effectiveness — empowering teams to focus on performance, not administration.

Incentive Compensation

Subscription Management

Oracle Subscription Management connects your CRM and back-office systems through an AI-enabled platform that unifies the management of subscriptions, contracts, renewals, and upgrades. It integrates seamlessly into your wider system architecture to deliver real-time visibility and operational efficiency.

Drive new revenue streams by enabling recurring orders for spare parts and consumables, while simplifying contract, billing, and revenue management. With intelligent automation and predictive insights, Oracle Subscription Management empowers you to optimise subscription lifecycles, improve retention, and support a consistent, data-driven customer experience.

Subscription Management

Field Service

Oracle Field Service is an AI-powered management solution designed to coordinate and optimise your in-field teams, maximising the productivity and responsiveness of your mobile workforce.

With predictive intelligence, it accurately forecasts staffing needs, enhances workload planning, and dynamically automates scheduling and routing. Adaptive automation ensures resources are utilised effectively, while real-time insights keep your teams informed, equipped, and on schedule for every job.

By combining AI precision with operational agility, Oracle Field Service enables faster resolutions, reduced costs, and consistently exceptional customer experiences.

Field Service

B2C Service

Oracle B2C Service is an AI-driven Service Desk solution providing a secure, reliable, and scalable cloud environment for every customer interaction. With capabilities such as Digital Assistant, Live Chat, Video Chat, and Messaging, it ensures customers receive responsive, personalised support through their preferred channels.

Powered by adaptive intelligence and native integration with Oracle Intelligent Advisor, the platform delivers consistent, auditable, and context-aware guidance across all touchpoints. By combining automation with human engagement, Oracle B2C Service helps organisations enhance efficiency, resolve issues faster, and build lasting customer trust.

B2C Service

Fusion service

Oracle Fusion Service is an AI-enabled solution built for B2B interactions, unifying applications, data, and capabilities to deliver effortless self-service, agent-assisted, and field service experiences.

As a key component of Oracle’s Fusion platform, it enables seamless expansion across the customer lifecycle, providing a complete 360-degree view when combined with other Fusion solutions such as Oracle CX Sales. With integrated data intelligence and predictive automation, Fusion Service connects effortlessly with tools like Oracle Digital Customer Service and Intelligent Advisor — empowering organisations to deliver consistent, proactive, and personalised support across every channel.

Fusion service

Marketing

Oracle Eloqua is an AI-powered Marketing Automation platform that combines classic capabilities such as advanced scheduling, campaign management, and configurable email dashboards with intelligent analytics that reveal deeper customer insights.

By connecting Eloqua across eCommerce, CRM, and Service systems, and more, marketers can create cohesive, data-led customer journeys. Predictive personalisation and adaptive automation ensure campaigns reach audiences at the right time, in the right way — maximising engagement and lead generation while delivering meaningful, consistent experiences that strengthen customer relationships.

Marketing
Order Managment
Product Hub/PIM
Product Development
Inventory Management
Manufacturing
Service Logistics
Maintenance
Procurement

Order Managment

Oracle Order Management is an AI-enabled, omnichannel order-to-cash solution that helps organisations boost profit margins, enhance customer service, and accelerate order execution with intelligent orchestration and automation.

As part of Oracle’s Fusion platform, Order Management seamlessly integrates with a wide range of enterprise applications, enabling real-time data flow and predictive insight across operations. The result is a connected, adaptive, and streamlined lead-to-cash ecosystem — empowering businesses to deliver accuracy, speed, and efficiency from order creation through to fulfilment.

Order Managment

Product Hub/PIM

Oracle Product Hub serves as the enterprise-wide single source of truth for all product data, enhanced with AI-driven data management that accelerates accuracy and consistency across the organisation. It integrates seamlessly with your e-commerce portals and key enterprise systems, such as PLM, to enable faster product launches, efficient omnichannel commerce, and an enhanced customer experience.

Natively connected with Oracle SCM Cloud, Product Hub leverages intelligent automation for data consolidation, enrichment, governance, and sharing — ensuring every product record remains complete, compliant, and ready to power digital growth.

Product Hub/PIM

Product Development

Oracle Product Development Cloud (PD) accelerates innovation with AI-powered design intelligence, enabling faster, more efficient, and collaborative product development and launch cycles. Its advanced change management system governs modifications to product structures through controlled workflows and automated approvals, ensuring accuracy before updates are released.

With predictive insights and real-time tracking, Product Development offers full visibility into the evolution of every product — from initial design to launch. By combining intelligent automation with transparent change control, organisations can reduce cycle times, enhance collaboration, and bring high-quality products to market more quickly.

Product Development

Inventory Management

Oracle Inventory Management delivers end-to-end visibility across material movement within your organisation and throughout your global supply network. Powered by AI and intelligent automation, it accelerates order fulfilment while streamlining and controlling every aspect of inventory operations.

Dynamic dashboards provide real-time insight into internal and external material flows, supported by predictive optimisation and data intelligence. Flexible and automated counting processes strengthen supply chain transparency and responsiveness — enabling faster decisions, reduced errors, and improved customer satisfaction. Oracle Inventory Management empowers organisations to maintain accuracy, agility, and control across every stage of their inventory lifecycle.

Inventory Management

Manufacturing

Oracle Manufacturing Cloud delivers an AI-enhanced solution that streamlines and elevates efficiency across Discrete, Process, and Mixed-Mode manufacturing. Its intuitive interface simplifies the definition and management of production processes across every product line, enabling greater agility and consistency.

By combining intelligent automation with predictive analytics, Oracle Manufacturing Cloud accelerates order fulfilment through native integration with Oracle Order Management and other SCM applications. Real-time data visibility allows manufacturers to monitor costs and variances by plant, identify root causes, and continuously optimise operations — driving faster response times, higher quality, and more resilient production performance.

Manufacturing

Service Logistics

Oracle Service Logistics unifies Oracle Service, Field Service, and Supply Chain applications into a single intelligent ecosystem that supports every aspect of your field operations.

Powered by machine learning and predictive orchestration, it bridges the gap between engineers and depots — allowing technicians to order, receive, transfer, and reserve parts with precision. Embedded analytics provide real-time visibility of service requests across all channels, ensuring in-field engineers, contact centre agents, and back-office teams remain seamlessly connected to deliver faster resolutions and higher first-time-fix rates.

Service Logistics

Maintenance

Oracle Maintenance Cloud optimises both corrective and preventive maintenance operations, providing a complete, real-time view of every asset — including its performance history, meters, and hierarchy.

Using AI and IoT intelligence, the platform delivers predictive and prescriptive maintenance capabilities that help prevent unplanned downtime before it occurs. Embedded analytics identify emerging issues, recommend optimal repair windows, and coordinate maintenance schedules automatically. By combining connected data with intelligent automation, Oracle Maintenance Cloud enables organisations to extend asset life, reduce operational costs, and maintain peak efficiency across all facilities.

Maintenance

Procurement

Oracle Procurement Cloud delivers a unified, end-to-end solution for managing Source-to-Settle operations. It simplifies purchasing through intuitive, guided experiences that encourage adoption and compliance across the organisation.

By combining automation with predictive intelligence, the platform enhances strategic sourcing, strengthens supplier collaboration, and optimises spend visibility. Machine learning continuously refines supplier performance insights and purchasing recommendations, helping teams identify opportunities for cost savings and risk reduction. With smarter sourcing decisions and streamlined workflows, Oracle Procurement Cloud empowers organisations to improve efficiency, reduce costs, and drive greater profitability.

Procurement
Receivables
Payables
General Ledger
Cash Management
Fixed Assets

Receivables

Oracle Receivables streamlines the daily management of accounts receivable operations, delivering a connected, intelligent framework for customer billing, payments, and revenue processes.

Through embedded analytics and AI, it enhances accuracy in revenue recognition, automates reconciliation, and improves cash flow forecasting. Real-time data intelligence provides complete visibility of outstanding balances and customer transactions, enabling finance teams to respond proactively to changing conditions. By uniting automation with strategic insight, Oracle Receivables helps organisations maintain financial accuracy, strengthen compliance, and accelerate the order-to-cash cycle

Receivables

Payables

Oracle Payables delivers complete visibility and control over accounts payable transactions across currencies, tax regimes, and future-dated payments. It combines automation with AI-powered data intelligence to improve accuracy, ensure compliance, and streamline payment cycles.

Predictive analytics and embedded intelligence help finance teams manage cash flow more effectively, identify anomalies early, and strengthen supplier relationships. By instilling fiscal discipline and improving operational efficiency, Oracle Payables enables organisations to protect margins, reduce manual effort, and maintain financial agility in a fast-moving global environment.

Payables

General Ledger

Oracle General Ledger is a fast, scalable financial management solution that delivers real-time visibility into performance and results. It leverages AI and intelligent automation to streamline financial processing, capable of importing and posting millions of journal lines per hour with precision and speed.

Embedded analytics and predictive intelligence provide continuous insight into business performance, helping finance leaders identify trends, ensure compliance, and make data-informed decisions. With automation at its core, Oracle General Ledger enables organisations to strengthen control, improve accuracy, and enhance profitability.

General Ledger

Cash Management

Oracle Cash Management empowers organisations to manage and control the entire cash cycle with precision and agility. As part of the Oracle Cloud Fusion platform, it combines AI and intelligent automation to enhance forecasting accuracy and improve decision-making at scale.

With predictive cash forecasting and data-led insights, finance teams can monitor bank activity, optimise liquidity, and control cash positions in real time. Configurable dashboards and analytical work areas simplify cash analysis and future requirements planning, giving organisations full visibility and control over their global cash operations.

Cash Management

Fixed Assets

Oracle Fixed Assets streamlines the complete asset lifecycle — from additions and adjustments to retirements and depreciation — giving finance teams a unified, real-time view of capital resources across the enterprise. Leveraging AI-assisted analytics, it simplifies asset accounting, enhances audit accuracy, and reduces the administrative burden of managing high-value investments.

Through adaptive automation and predictive insights, Oracle Fixed Assets helps optimise utilisation and extend asset longevity. Integrated seamlessly with core financial systems, it standardises accounting rules and automates key workflows — maximising the return on every asset while strengthening operational control.

Fixed Assets
Integration
VBCS
APEX
Oracle Fusion Middleware
Oracle Cloud Infrastructure (OCI)
AI & Automation

Integration

Oracle Integration Cloud provides a unified platform for managing all non-native integrations across applications — connecting cloud and on-premises systems from virtually any vendor. With AI-assisted mapping and autonomous orchestration, it streamlines complex integration processes while reducing manual configuration effort.

Featuring a broad set of pre-built application adapters and reusable process flows, Oracle Integration Cloud enables teams to rapidly design and deploy integrations through a visual, low-code interface. Its extensive library of pre-built connectors offers a secure, scalable, and time-efficient way to unify enterprise systems — from Oracle HCM and Oracle CX to Salesforce, SAP, and bespoke business tools — ensuring seamless data flow and operational agility across the organisation.

Integration

VBCS

Oracle Visual Builder is a secure, cloud-based Platform-as-a-Service (PaaS) that accelerates application development across Oracle Cloud. Leveraging AI and adaptive logic, it enables teams to design, build, and deploy applications faster — supporting both web and mobile experiences with consistent performance and design standards.

Browser-based and intuitive, Visual Builder includes powerful visual design tools with drag-and-drop functionality, allowing developers and business users alike to prototype and publish applications quickly. Integrated with Oracle Cloud services and compatible with any REST-based connection, it replaces spreadsheet-driven processes with automated workflows and data-aware applications — reducing development time and improving business agility.

VBCS

APEX

Oracle Application Express (APEX) is the world’s leading enterprise low-code platform for building secure, data-driven applications at scale. Integrated with Oracle’s Autonomous Database and enhanced by AI, it empowers teams to design and deploy modern applications rapidly — whether in the cloud or on-premises.

APEX enables developers to transform complex business needs into intuitive, high-performance solutions with minimal coding effort. From simple spreadsheet replacements to mission-critical enterprise systems, it streamlines delivery through smart data modelling and adaptive design. Oracle APEX bridges legacy and modern architectures, helping organisations innovate faster while maintaining security, scalability, and simplicity.

APEX

Oracle Fusion Middleware

Oracle Fusion Middleware enables agile, secure, and scalable enterprise applications through integrated development, automation, and AI-driven optimisation. Key components include:

  • Oracle WebLogic Server: Scalable Java EE server for cloud and on-premises.

  • Oracle Access Management: Intelligent identity and access controls.

  • Oracle Identity Governance: Streamlines user provisioning with adaptive automation.

  • Oracle SOA Suite: Enables seamless integration and orchestration.

  • Oracle WebCenter Sites: Personalised, data-driven digital experiences.

  • Oracle WebCenter Content: Boosts collaboration via intelligent content management.

  • Oracle WebCenter Portal: Creates unified, personalised web portals.

Oracle Fusion Middleware

Oracle Cloud Infrastructure (OCI)

OCI is Oracle’s public cloud service that enables you to build and run applications in a highly available and high-performance environment. OCI offers a variety of services, including Database, Data and AI, Analytics, and Core infrastructure.

Whether you are aiming at the migration of existing applications and services or evaluating cloud strategies to host specific workloads to support existing business processes, we can help you make the best of your investment in cloud infrastructure. Our team of experts will help you leverage OCI by delivering solutions that are optimised for cost, performance, availability, and maintainability.

Oracle Cloud Infrastructure (OCI)

AI & Automation

Enigen leverages OCI’s AI-powered compute, data, and analytics to help organisations automate processes, gain insights, and build intelligent systems.

  • OCI Generative AI Service: Leverage LLMs for chatbots, knowledge assistants, content creation, and semantic search.

  • OCI AI Agents:  Use RAG (Retrieval-Augmented Generation) to create AI assistants that handle enterprise data and multi-step tasks.

  • OCI AI Language Service: Automatically detect sentiment, entities, and classify text across diverse data.

  • OCI AI Document Understanding: Automate document handling — invoices, receipts, contracts.

  • OCI AI Vision:  Image classification, object detection, and text extraction to support quality control and security.

AI & Automation
Oracle Human Capital Management (HCM)
Core HR
Talent Management
Workforce Management
Payroll Management
HCM Analytics

Oracle Human Capital Management (HCM)

Oracle Human Capital Management (HCM) is a comprehensive cloud-based solution designed to manage the entire employee lifecycle. It enables organisations to streamline HR processes, elevate employee experiences, and make smarter, data-informed decisions through automation and AI.

Key features of Oracle HCM include Core HR, Talent Management, Workforce Management, Payroll Management, and HCM Analytics — all unified on a single platform. With predictive insights and adaptive intelligence, Oracle HCM helps organisations attract and retain top talent, optimise workforce performance, and align people strategy with business goals.

Oracle Human Capital Management (HCM)

Core HR

Effectively manage a global workforce with a unified, cloud-based system that leverages AI and data intelligence to streamline HR operations. Plan, manage, and optimise global people processes using a single, trusted source of workforce data.

Deliver better decision-making and more personalised employee experiences through predictive insight and adaptive workflows that scale and localise effortlessly — ensuring consistency, compliance, and efficiency across the organisation.

Core HR

Talent Management

Manage the full talent lifecycle — from sourcing and recruitment to onboarding, performance, career development, and succession planning — all within a single, connected platform.

Powered by AI and predictive insight, Oracle Talent Management helps identify, attract, and retain top performers through skills intelligence and adaptive recommendations, ensuring the right talent is always aligned with business goals.

Talent Management

Workforce Management

Supports scheduling, time tracking, and labour analytics, using AI and predictive insight to optimise productivity and manage labour costs effectively.

Workforce Management

Payroll Management

Simplifies payroll processes through a configurable, AI-supported solution fully unified with Oracle Fusion Cloud HCM. Ensures accurate, timely compensation, maintains compliance with tax regulations, and reduces administrative effort for HR teams across industries and company sizes.

Payroll Management

HCM Analytics

Empowers HR professionals to leverage AI and data intelligence to make informed decisions, monitor key performance indicators, and evaluate the impact of HR initiatives.

HCM Analytics
NEWS

Unlocking revenue success: Oracle ranks first in the Ventana Research Buyers Guide 2023 for Revenue Performance Management

Here at Enigen, we believe that to achieve success, businesses should be moving towards leaving their manual processes and legacy systems behind and instead, embrace a robust solution that empowers them to scale and reach their revenue objectives.

The following blog, authored by Carrie West, Senior Product Marketing Manager at Oracle, brilliantly illustrates this concept and outlines why Oracle rank first in the Ventana Research Buyers Guide 2023 for Revenue Performance. This resonates with Enigen’s commitment to Oracle’s technological advancements and our work with clients for sustained growth in today’s dynamic business landscape. 


Contributor: Carrie West

Senior Product Marketing Manager, Oracle Advertising and CX

Revenue is a critical metric for any business but analyzing and enhancing it can be challenging without a reliable single source of truth. To achieve sales success, complete visibility into historical data, current progress, and future prospects is essential. However, manual processes and disconnected legacy systems often fall short in providing this crucial insight.

Oracle Sales offers a powerful solution to overcome revenue roadblocks. By connecting revenue operations and data across your organization, from historical data in back-office systems to real-time customer insights in CRM, Oracle enables you to scale, grow, and achieve revenue goals effectively.

See why Oracle was named an Exemplary Vendor and ranked first overall in the Ventana Research Buyers Guide 2023: Revenue Performance Management. Download your copy today!

Key benefits of Oracle Sales for revenue performance management

Oracle Sales gives your entire sales organization visibility into your revenue data through the lens of historical actuals, current organizational hierarchies, and proposed territories. Sales organizations can drive better outcomes and manage even the most complex and large-scale compensation structures with what-if scenarios, compensation planning, and modeling. And even with significant organizational churn, sales operations can effectively plan based on historical revenue data enhanced by AI-driven predictions.

Sales leaders can ensure territories are balanced, and quotas are attainable with native territory and quota management, as well as data-driven modeling and allocation opportunities. With more data visibility and collaboration across sales organizations, teams can access and approve compensation documents, initiate and complete dispute management requirements, and manage paysheet approvals before final figures are sent to payroll for payout.

Oracle’s excellence recognized by Ventana Research

Oracle’s revenue performance management capabilities have been recognized by Ventana Research in their 2023 Buyers Guide. As an Exemplary Vendor for the third consecutive year, Oracle ranked first overall in both Product Experience and Customer Experience, thanks to its unified suite of applications and commitment to revenue operations technology.

Ventana Research defines revenue performance management (RPM) as “a coordinated set of revenue-generating and related activities, processes and systems that enable organizations to plan, execute, monitor and adjust in real time to achieve customer, product and revenue targets.”

Download the Ventana Research Buyers Guide 2023 for Revenue Performance Management

At a high level, Oracle Sales’ revenue performance management capabilities enable:

  • Sales executives to set goals based on business priorities. 
  • Sales operations and managers to create, track, and adjust plans and compensation structures as business and market needs shift. 
  • Sales reps to hit their quotas faster with accurate territories and visibility into individual compensation and team performance.
  • Other revenue-generating roles, including partners, channel sellers, renewal sellers, and IT, to deliver better business outcomes with unified customer and business data.

Download the report to learn more about how Oracle integrates and drives collaboration across your essential sales, revenue, and operational processes. 


We are excited that Oracle is an Exemplary Vendor in the Ventana Research Buyers Guide 2023: Revenue Performance Management. Oracle leads the pack for a third time running. Our comprehensive portfolio delivers unmatched support for increased revenue performance, and revenue transformation. Organizations are transforming the way revenue is generated by adding multiple revenue streams, across multiple channels, through multiple internal and external divisions. Oracle’s enterprise-grade support for pipeline management, forecasting, territory management, and incentive compensation management is unrivaled, as is its support for organizations at all stages of the revenue transformation journey.

Kartik Raghavan
SVP of Sales, CPQ and Subscription Cloud Development


Oracle is a Value Index Leader in the following categories

  1. Usability: Whether you’re a C-suite executive in the boardroom or a seller in the deal room, you need visibility into performance data and access to revenue tools to effectively do your job. Essential sales capabilities, like Oracle CX Sales Mobile, conversational Digital Assistant, and our easy-to-use Redwood user experience, make it easier for everyone in your sales organizations—across skill levels and job titles— to drive your top line.
  2. Reliability: Oracle’s unified data model built on our own Oracle Cloud Infrastructure supports performance and scalability across our entire application portfolio so you can connect your data with more confidence and less cost. Oracle offers a full suite of versatile cloud-based solutions that work with and enhance any organization’s existing technology architecture.
  3. Adaptability: Multi-channel organizations can predict future sales growth, segment customers, align territories, distribute quotas, and design and implement incentive strategies with advanced analytics built into our connected planning solution. Oracle’s complete suite of applications allows you to unify data across your entire customer journey to ensure everyone in your business is operating with the most up-to-date information and insights.
  4. Manageability: Customers can reliably run Oracle and third-party applications, create cloud-native applications, and upgrade existing ones with machine learning and modern cloud services. Since Oracle handles all the technology administration, users no longer need to worry about maintenance and upgrades. Instead, they can spend their time and resources on high-value, revenue-generating activities.
  5. Capability: The breadth of our Oracle Sales solutions, including Sales Performance ManagementSales PlanningCustomer Data ManagementConfigure, Price, Quote, and Subscription Management, as well as the depth of our product capabilities, like incentive compensationterritory and quota managementEPM Insights, and advanced forecasting, are just some of the features and functionalities that help organizations better manage their revenue operations and performance. 
  6. TCO/ROI: Oracle invests time throughout a customer engagement to uncover core use cases, challenges, and parameters. Through that process, all prospective buyers can utilize the Oracle Sales ROI/TCO calculator, which allows customers to obtain a cost and benefit analyst of Oracle Sales compared to their current solution. 
  7. Validation: Oracle has a strong commitment to supporting our customers and celebrating their success in the market. We partner with and guide our customers through their digital transformation and revenue journeys with ongoing resources, references, and support.

Embrace revenue success with Oracle Sales

Does your organization have clear visibility into your revenue performance? Does your CRM connect with other applications to help you unify your data? Oracle Sales can help set you on the right track and avoid the roadblocks that could be preventing you from effectively managing your revenue performance across the business.

Download the Ventana Research Buyers Guide 2023: Revenue Performance Management to understand how Oracle’s suite of unified applications help increase revenue and drive sales alignment.  

Discover how to secure future sales success and grow your top line in 2023.

To learn more about Oracle Sales Performance Management and how it enables leaders to make revenue decisions based on data, not intuition, take the brief self-guided product tour.
 

About the contributor:

Carrie West is a Senior Product Marketing Manager at Oracle. Focused on go-to-market initiatives for Oracle Sales, Carrie has extensive experience in setting strategy, driving execution, and obtaining measurable ROI for marketing and sales initiatives.

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