London – August 2025 – In Part One of this Blog Series ‘Revenue Transformation: Understanding the Why and What’, we explored the market forces driving revenue transformation and what this shift means for organisations today. Now, we take a closer look at how Oracle is enabling this transformation, particularly through Oracle CPQ and its evolving role in streamlining quote-to-cash, supporting hybrid business models, and embedding AI and automation into revenue processes.
We continue our conversation with Orabi, diving deeper into the practical tools and advice businesses need to turn transformation into reality.
How does Oracle CPQ help overcome these?
Integration is key. Oracle CPQ’s seamless connectivity with ERP and CRM systems ensures that data flows smoothly across departments, reducing errors and enhancing efficiency.
Oracle CPQ integrates with ERP and CRM to:
- Automate quoting and approvals
- Ensure pricing consistency across regions
- Support subscription and usage-based models
- Reduce errors through intelligent configuration
Salesforce’s modular approach often requires enterprises to purchase MuleSoft or additional middleware to integrate CPQ, billing, and ERP. With Oracle, these integrations are native, reducing cost and complexity.
How does CPQ evolve with AI and automation?
Oracle’s CPQ leverages AI to enhance decision-making and streamline processes. Unlike some competitors, Oracle offers built-in AI capabilities, reducing the need for costly add-ons and ensuring a more cohesive user experience.
We’re seeing AI help sales teams recommend the best product bundles, detect pricing anomalies, and speed up approvals. Automation eliminates manual handoffs, so deals move faster and with less risk.
Feedback across LinkedIn and analyst forums highlights frustration with Salesforce’s generative AI requiring additional licensing tiers. Oracle’s AI is not a bolt-on, it’s part of the platform, offering strategic automation without surprise fees.
What advice do you give to businesses just starting this journey?
Start with the pain behind the pain. Don’t just fix the quoting tool—look at the full revenue cycle. Where are the breakdowns? How aligned are your sales and finance teams? Oracle CPQ gives you the foundation to solve long-term challenges, not just short-term patches.
A holistic approach is essential. Addressing only surface-level issues won’t yield sustainable results. Oracle’s comprehensive solution ensures that underlying problems are identified and resolved effectively.
Many Salesforce CPQ customers start by swapping tools but keep the fragmented architecture. Oracle’s value comes when businesses step back and reimagine the entire revenue operating model, enabled by a unified stack.
What role does Oracle CPQ play in supporting subscription and hybrid models?
In today’s dynamic market, the ability to support various pricing models is crucial. Oracle CPQ’s flexibility ensures that businesses can adapt to changing customer demands and market conditions seamlessly.
Oracle CPQ handles:
- Complex configurations for recurring offers
- Tiered pricing and bundling
- Renewals and upgrades
It’s built for agility in a world where flexibility is essential.
Subscription management in Salesforce often requires additional products or custom objects. Oracle CPQ, paired with Subscription Management, supports renewals, co-terminations, and billing orchestration natively, no workarounds required.
Why should Salesforce CPQ customers consider switching to Oracle CPQ?
Salesforce CPQ, originally built from the SteelBrick acquisition in 2015, is reportedly being phased out in favour of the newer Revenue Cloud Advanced. For many businesses, this signals a risky migration and a potentially costly reimplementation. Compounding the issue are concerns around AI integration—features that often require expensive add-ons.
In contrast, Oracle CPQ is mature, battle-tested, and offers a unified, scalable platform with embedded AI capabilities. It provides continuity, native automation, and a lower total cost of ownership, all of which make it a compelling alternative for organisations looking to future-proof their revenue operations.
The landscape has shifted. While Salesforce continues to rebrand and restructure its CPQ offering, Oracle is doubling down on continuity, innovation, and deep integrations across CX, ERP, and Subscription Management. For customers rethinking their stack, the timing has never been better.
Our conversation with Orabi underscored that true revenue transformation goes beyond system upgrades – it requires rethinking how businesses design, price, and evolve their offerings over time. That includes managing recurring revenue models, supporting tiered pricing and bundling strategies, and enabling seamless renewals and upgrades – all of which Oracle CPQ is purpose-built to handle.
As a dedicated Oracle partner, Enigen works with organisations to tailor and embed these capabilities, turning Oracle’s technology into real-world results that drive sustainable growth. Enigen doesn’t just deliver the technology, but shapes the strategy and change needed to make transformation real and lasting.
Every transformation journey starts with a conversation. Let’s talk about what yours could look like – get in touch to see how we’re helping businesses turn Oracle CPQ into measurable results.