Lead-to-Cash for Revenue Transformation
What is Lead-to-Cash?
L2C is essentially a strategic alignment of sales, marketing, and operational functions to enhance the overall efficiency and effectiveness of a company’s revenue generation efforts. According to McKinsey, “Outperformers” focus on optimising their Lead-to-Cash (L2C) process by implementing tools and strategies that improve efficiency,
order-to-cash, customer satisfaction, and connected data. In recent years, there has been a growing trend among businesses to optimise their L2C process. This is largely driven by the increasing demand for faster, more efficient sales processes that can deliver better customer experiences and improve revenue growth.
What does it do for your business?
We recognise how essential this process is for modern B2B organisations to get right.
Many organisations struggle to maintain transparency, consistency, and efficiency across several departments and processes. This process is often supported by an architecture that is not natively connected, or sometimes not integrated at all.
By bringing Marketing, Sales, Supply Chain, and Finance in an end-to-end integrated solution you can save countless time, money, and effort while simultaneously generating new opportunities for revenue streams, efficiency savings, and automation.
There are several personas within a business, and each persona plays a unique role in this end-to-end cycle and understanding these specific needs is paramount to enhancing the overall efficiency of the process. That is where Enigen comes in.
Guided by our robust DRIVE methodology for successful program and solution delivery, we initiate the journey with a keen focus on Discovery and Review. This foundational step allows us to delve deeply into understanding key business objectives, assessing architectural enhancements and opportunities, and meticulously documenting both challenges and immediate opportunities. Armed with this comprehensive insight, Enigen expertly crafts recommendations and collaboratively works with the business to outline ROI, establish a roadmap, and concur on a phased approach for delivery.
This is then underpinned with a comprehensive single-platform solution built entirely on Oracle that encompasses the full spectrum of Lead Acquisition, Opportunity Management, Quote Production, Order Management, and Finance. By leveraging components of Oracle Fusion Cloud Applications Suite, Enigen offers a solution that is reliable, efficient, and easy to manage. The advantage of having your solution on a single common platform is that all integrations are native. Even out-of-the-box, once connected, data flows freely between all the applications in the process. This ensures you can offer an incredibly enhanced customer journey while significantly automating and streamlining your associated back-office processes.
