What is Application Integration?
At the core of every business is a multitude of different systems that serve very specific purposes – Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Marketing Platforms, and Supply Chain Management (SCM), to name a few. But while each system is essential for each purpose, they are not always inherently connected.
Application integration is the process of connecting multiple cloud, hybrid, and on-premise systems to enable applications to share data, achieve 360-degree customer views, enable cross-departmental collaboration, and drive operational efficiency.