Category: Podcast

A Perfect Match: CPQ + Price Optimisation for Manufacturers

Contributors: Mike Bramble (Enigen), Lindsay Duran (Zilliant)

Recently, our very own Mike Bramble sat down with Lindsay Duran, host of our partner Zilliant’s ‘B2B Reimagined’ podcast, and discussed how CPQ and price optimisation are the perfect match for Manufacturers.

Customers want the freedom and flexibility to choose the right product to meet their needs. They want a fair price, and they want a hassle-free transaction. These buyer asperations have not only existed before eCommerce, but they also predate even the computer.

Increased complexity, spurred by rapid market changes, have made these specific customer requirements more difficult to meet. Luckily, advances in technology and data utility hold the potential to flip that framing on it’s head.

Mike is our Managing Consultant for Commercial Performance Applications here at Enigen. His incredible depth in the field (“I’m afraid CPQ is very much in my blood”) has proved integral in reframing the quote-to-cash process around those aforementioned fundamentals.

Mike and Lindsay discussed how CPQ systems are unique in that they deliver equal value to both manufacturers and their downstream distributor or direct consumer customers. They allow customers to tailor products and services to their exact specifications, while empowering sales reps to turn around timely quotes with a higher likelihood of closing. And when paired with the right price optimization solution, CPQ can quickly deliver mutually agreeable, market-aligned prices for sellers and buyers.

“CPQ acts as a bit of a logic master in these areas to create a single source of truth for that sales process,” Mike explained. “It provides guidance for the user and technical accuracy in the output, so they can price those goods knowing that correct pricing rules have been applied and they can quote them the right information. It’s about accuracy to avoid rework and delays in getting a quote to a customer.”

Listen to the podcast below, or get in touch with us at mailto:info@enigen.co.uk to learn more

CX CheatCodes Podcast 003 – What is CX Transformation? Specifics & Unique Complexities

Customer Experience Podcast

Designed for Customer Experience Leaders and Digital Transformation professionals, our CX CheatCodes podcast arms you with the best tips, tricks, and tools to help you develop your CX strategy, define the right solution, and manage through all of the complexities of implementation.

In episode 3 of CX CheatCodes, Oscar & Irina discuss exactly what the term ‘CX Transformation’ really means, and what makes a CX transformation different from other types of business technology implementation.

Going Digital Podcast 007 – A Discussion on the Impact of Digital in the Insurance Industry

Insurance has seen major transformation in recent years with new players and disruptors entering the market, and legacy organisations fighting back with new service offerings and an extended level of customer service. Keeping ahead of the curve has never been more key to ensuring you keep hold of your customers and attract new buyers in an ever-shifting marketplace.

In this episode of Going Digital, Enigen’s Marketing Manager Oscar Catling discusses the state of the industry with Oracle’s Director of Customer Experience in Financial Services Alastair MacKenzie, in a bid to explore what changes the industry has experienced and what trends we can expect to see in the near and distant future.

Want to learn more about the digital landscape of insurance, or any of the topics covered in our other podcasts? Take a look at the full Going Digital playlist here on YouTube, or get in touch with our Marketing Manager Oscar to find out more today.

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Going Digital Podcast 005 – Confessions of Commerce – A Discussion on the Landscape of Modern Commerce

In episode 5 of our regular podcast series, our presenter Oscar discusses the landscape of modern Commerce technology with Oracle Commerce Cloud leads Sunny Johal and Tom Hallam.

The three delve into the biggest challenges of commerce today – with changing customer expectations, the impact of emerging technology and the level of priority given to your commerce engine as key topics.

Enigen are positioned to help solve many of the issues posed by the changing landscape of contemporary commerce, with expert industry knowledge and an in-depth knowledge of Oracle Commerce Cloud, alongside the full suite of Oracle Customer Experience applications; Marketing, Sales, Service, Engagement (combined Sales & Service) and CPQ.

If any of the topics discussed on this podcast are of concern to you and your organisation, or if you would simply like broader knowledge on what Oracle Commerce Cloud can do for your business, get in touch with Enigen today: info@enigen.co.uk

Going Digital Podcast 003 – Ask the Analysts – Oracle Sales & CPQ Cloud with Enigen Analysts

Oracle Sales Cloud and CPQ Cloud

In our latest episode of the Enigen podcast series Going Digital, we spoke to two of our Analysts who joined the team last year to see how they’re getting on with their products; Oracle Sales Cloud, and Oracle CPQ Cloud.

As a truly multi-pillar partner of Oracle’s, covering the entire Customer Experience suite of applications, we are committed to demonstrating and sharing our knowledge at every opportunity, helping you to make the right decision when it comes to your Customer Experience strategy and technology implementation.

Ask the Analysts features two of our Analysts; Jason Jones (CPQ) and Vasileios Toumpelis (OSC) alongside our presenter & Marketeer Oscar Catling, to get an understanding of how they’ve progressed, what it’s been like to pick up and run with this technology, and what these technologies can do for your business.

Press play on the video below to listen to the full podcast, and get in touch to find out more about Oracle Sales Cloud, Oracle CPQ Cloud, or any of the other technology featured on our podcast series: info@enigen.co.uk

 

 

Going Digital Podcast 002 – Super Service – Oracle Service Cloud with Jess Lynch

Service Cloud Header Image

The next instalment of our new Podcast series Going Digital is an insight into Oracle Service Cloud, and how this technology can equip your Service teams with all of the tools, knowledge and customer insights to deliver a better Customer Experience.

As a truly multi-pillar partner of Oracle’s, covering the entire Customer Experience suite of applications, we are committed to demonstrating and sharing our knowledge at every opportunity, helping you to make the right decision when it comes to your Customer Experience strategy and technology implementation.

Super Service features Enigen’s own Oracle Service Cloud Consultant Jessica Lynch alongside our presenter and Marketing Executive Oscar Catling, delving into what makes Service Cloud as a Customer Service solution stand out from the crowd.

Press play on the video below to listen to the Podcast, and get in touch if you’d like to find out more about what Service Cloud can do for your business at info@enigen.co.uk