Webinar: How To Digitise Complex Sales Processes in B2B

Date: 31st May 2022
Location: Online Webinar with Dansk Erhverv

B2B Sales is a complex business, with many organisations moving towards eCommerce and CPQ technology to fill the gaps in their sales processes. Join us and Dansk Erhverv (The Danish Chamber of Commerce) to hear how you can digitally enhance complex sales processes in B2B.

Customer expectations are changing in B2B, with many clients expecting the same ease of purchase, speed of response, and simplicity they experience as consumers in their B2C transactions – with 77% of B2B buyers stating their last purchase was “very complex or difficult”.

These changing customer expectations are underlined by a shifting sense of the importance of the Customer Experience and it’s place within B2B. Often thought of as a priority for B2C businesses, Customer Experience – CX – is becoming a driving force in the decision making process for B2B organisations when choosing a supplier.

Many organisations are adopting technology like eCommerce customer portals and CPQ (Configure, Price, Quote) technology, and connecting this with back-end Supply Chain data, to make the sales process more efficient, less complicated, and easier for the customer to transact with you.

This webinar will explore these areas, and look to answer the following three questions:

  • How can you sell more products, and sell more efficiently online?
  • How can you configure complex products simply, reduce manual error and speed up quoting times?
  • How can you provide better customer experience by connecting your supply chain data?

AGENDA

9:00 am - 9:05 am
Welcome & Introduction to Enigen with Oscar Catling
9:05 am - 9:15 am
How can you sell more products, and sell more efficiently online? with Ozan Yavasoglulari
9:15 am - 9:25 am
How can you configure complex products simply, reduce manual error and speed up quoting times? with Mike Bramble
9:25 am - 9:35 am
How can you provide better customer experience by connecting your supply chain data? with Ozan Yavasoglulari & Mike Bramble
9:35 am - 9:45 am
Q&A with Ozan Yavasoglulari, Mike Bramble, and Cristobal Viedma

SPEAKERS

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Cristobal Viedma

Director, Delivery Services
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Ozan Yavasoglulari

Managing Consultant - Commerce & Portals
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Mike Bramble

Managing Consultant - Commercial Performance Applications
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Oscar Catling

Head of Marketing