Manufacturing Transformed: Data-Driven Digital Experiences

Date: 29th June 2018
Location: The National Conference Centre, Birmingham


Contact Name: Oscar Catling
Contact Telephone: 02033280710
Contact Email:

Customers are demanding increasingly personalised, efficient and convenient services provided by manufacturers across multiple sectors. In response, those same manufacturers are undergoing a digital transformation – creating innovative new ways to deliver a consistent omnichannel customer experience (CX), engage earlier in the sales cycle and turnaround faster quotes.

Underwriting this is the intelligence layer enriching CX applications – data – granting you the ability to better understand your customers, and any pitfalls in internal processes. Powering this data and enhancing CX applications is emerging technologies; Artificial Intelligence, and the Internet of Things.

On the 29th June, Enigen and Oracle will be hosting Manufacturing Transformed: Data-Driven Digital Experiences, developed with Manufacturers in mind, at Birmingham’s National Conference Centre & Motorcycle Museum.

The seminar will exhibit multiple speakers, who will discuss the power of customer data for the modern manufacturer, the enhancement provided by AI and IoT in the manufacturing space, and how all of this can power your front-end customer experience processes across Marketing, Sales, Quoting, Order Processing and Customer Service. The day will also include a complimentary lunch and optional drinks after the event.

You will leave this seminar with a better understanding of how to:

  • Provide a consistent Customer Experience across the customer lifecycle
  • Gain a single view of your customers through orders, marketing, sales and service
  • Adapt powerful technology like AI and IoT to improve internal processes across production, sales, and service
  • Leverage your customer data to better understand the evolving needs of your customer base

As a pleasant addition, the NCC is also attached to the National Motorcycle Museum, which boasts the largest collection of British Motorcycles in the world.

Register today to secure your place at this complimentary event.

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9:00 am - 9:30 am
Arrival, Teas and Coffees
9:30 am - 9:45 am
Welcome and Introduction - Steve Benton
9:45 am - 10:25 am
The Highly Connected Customer - A Key Foundation for Success in Modern Marketing - Neil Matthews
10:25 am - 11:05 am
Connected Intelligence - How AI and IoT Enhance Modern Manufacturing - Andy Baxendale
11:05 am - 11:20 am
Tea & Coffee Break
11:20 am - 11:45 am
Building Better Journeys for the Modern Manufacturing Customer - Alex Love
11:45 am - 12:30 am
Customer Use Case - How Hexagon use Oracle CPQ Technology as a Driver for their Digital Transformation
12:30 pm - 12:45 pm
Wrap Up - Steve Benton
12:45 pm - 2:00 pm
Complimentary lunch, optional drinks, and a viewing of the Motorcycle Museum



The National Conference Centre
Coventry Road
Hampton in Arden
B92 0EJ



Andy Baxendale

Emerging Technologist, Oracle

Andy Baxendale is an Emerging Technologist at Oracle, including a range of technologies including Artificial Intelligence, Mobile, Augmented Reality and the Internet of Things. He will speak specifically about the ability of AI and IoT to enhance modern manufacturing.


Alex Love

Managing Director, Enigen

Alex Love is the Managing Director of Enigen UK, a Customer Experience consultancy. He will speak specifically about how to develop all of your customer-facing processes into a more connected, optimised and leaner machine.


Neil Matthews

Product Expert in Data Quality, Oracle

Neil Matthews is a Product Expert on Data Quality at Oracle, focusing on the ability of customer data to bring insight into your internal processes to identify new sales opportunities, evolving customer expectations and existing pitfalls.


Peter Rutherford

Demand Manager Engineering - Applications & Technology, Hexagon MI

Peter Rutherford is a Demand Management Engineer for Hexagon Manufacturing Intelligence. For the last 15 years, Peter has been involved in major programs across multiple organisations, including the introduction of configurators and the subsequent impact on the business. At Hexagon, Peter has been fundamental in the rollout of Oracle CPQ (Configure, Price, Quote) software.

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