Webinar: The Data Washing Machine – The Importance of Data Clarity and Centricity in CX

Date: 14th May 2020
Location: Online - 10:00am Start


Contact Name: Oscar Catling
Contact Telephone: +44 (0) 7824 515871
Contact Email: events@enigen.co.uk

Clean, consistent customer data is vital to an organisations’ success. Through consolidation, standardisation and deduplication you can offer your internal teams a single ‘Golden Record’ that confidently says who your customers are, how they interact with you and what they’ve purchased.

In turn your business can offer those same customers a better experience when they interact with you.

On the 14th May, Enigen will be hosting a Webinar focused on two key questions in the data landscape:

  • What is ‘data centricity’, and why is cleansed data powerful?
  • How can you achieve a clean database & ‘Golden Record’ your customers?

Join Enigen’s Cris Viedma (Director of Delivery) and Oracle’s Neil Matthews (Solution Specialist for CX Data) to discuss why keeping your customer data clean is important, particularly at a time where many business interactions are mostly online, and how this applies to industries ranging from Retail, to Construction, to Advertising, to Manufacturing.



Cris Viedma

Director of Delivery - Enigen

Neil Matthews

Solution Specialist, CX Data Management - Oracle