Webinar: Selling Online in B2B – How FLSmidth Are Driving Their Customer-Led Ecommerce Strategy

Date: 23rd June 2021
Location: Webinar - 10:00am BST


Contact Name: Oscar Catling
Contact Email: events@enigen.co.uk

On the 23rd June at 10:00am BST, join us to learn from Enigen and engineering & manufacturing firm FLSmidth on how they have taken customer-centric steps in a traditional industry, bringing forward-thinking approaches to the global cement and mining sectors with eCommerce.

In this webinar we will discuss:

  • The changing trends in online sales and the impact of COVID-19 on B2B.
  • How FLSmidth have worked to change their sales model to better suit today’s B2B buyer.
  • How Enigen & FLSmidth have worked together to build PunchOut systems that tighten customer relationships and drive revenue.
  • What challenges FLSmidth have had to overcome in moving to a more digital sales model.

Register today on this webpage. To sign up multiple colleagues, please email events@enigen.co.uk with the relevant details.

In Partnership With


10:00 am - 10:10 am
Introduction to Enigen with Alex Love
10:10 am - 10:30 am
How FLSmidth are driving their customer-led eCommerce strategy with Charlotte Birkrem
10:30 am - 10:45 am



Charlotte Birkrem

Digital Program Manager, FLSmidth

Alex Love

Managing Director, Enigen