Aggregate Industries are one of the largest suppliers of building materials to the construction trade in the UK market. Mainly B2B, the business has a number of different organisations within it that sell complementary products and services to the industry. A project was set up to digitise their commercial processes, drive more mobility, enable closer management across territories and drive technology adoption throughout the organisation.
“ENIGEN HAVE HELPED US TO DESIGN AND IMPLEMENT AN ORACLE SALES CLOUD CRM*. A DIGITAL CUSTOMER EXPERIENCE PLATFORM, WHICH HAS DELIVERED THE BUSINESS A MORE DETAILED UNDERSTANDING OF OUR TERRITORIES, CROSS AND UPSELL OPPORTUNITIES, AND INTEGRATED DATA FROM OUR JD EDWARDS ERP SYSTEM, ALLOWING US TO OPTIMISE SALES PEOPLE’S TIME AND SERVE OUR CUSTOMERS’ NEEDS BETTER.”- COMMERCIAL SERVICES PARTNER
Enigen and Aggregate Industries worked in partnership to understand business processes through a combination of workshops, definition of back office integration approaches, technology selection and created a solution design that focused on user buy-in and customer advocacy through ‘knowing your customer better’.
*Oracle Sales Cloud is now known as Oracle Engagement Cloud